How Kijów Cinema used SONTE film on its glass façade

The challenge

The glass façade of Kijów Cinema, located in the heart of Krakow, offered huge marketing and artistic potential. However, traditional methods of displaying content on building exteriors, such as banners or LED screens, didn’t meet expectations for modern aesthetics and flexibility. The cinema needed a solution that would allow for dynamic, eye-catching content without compromising the building’s architectural integrity.

The solution

Installing SONTE liquid crystal film on the cinema’s glass façade turned it into an interactive projection surface. By adjusting the film’s transparency, the glass transforms into a vibrant, high-impact screen, perfect for showcasing trailers, animations, or promotional content, without the need for external structures or permanent modifications.

Key benefits

1. Striking content presentation
   The façade became a living canvas for multimedia content, drawing attention from passersby and enhancing public engagement.

2. Flexibility and versatility
   The cinema can instantly adapt the projected content to match upcoming premieres, events, or artistic installations.

3. Easy control
   SONTE film enables remote switching between transparent and opaque modes, allowing seamless transitions between normal glass and projection surface.

4. Innovative image
   The use of advanced technology reinforces the cinema’s identity as a modern, forward-thinking cultural hub.

Conclusion

Thanks to SONTE’s smart film, Kijów Cinema has gained a unique tool for communication and artistic expression. Its dynamic façade not only boosts visibility but also supports the cinema’s vision of integrating cutting-edge technology into its everyday operations.